The Brief
- 01Fleet stills
- 02Night hero frames
- 03Recruiting cutdowns
A recruiting and brand set built around one contrast: a Kenworth polished and parked under an open sky by day, and the same yard after dark with nothing but marker lights and headlamps doing the work.
The night frames are the ones that earn the job. They turn a working truck into a landmark, and they are the frames that get shared.
Frames
05 Stills
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